Metabolife International, a #1 seller in the world of diet supplements, claims their products speed up weight loss in people who integrate their pills into a healthy diet plan, accompanied by a regular exercise routine. In 2004, the company ceased production of its popular, ephedra-containing product, “Metabolife 356” because ephedra was banned by the FDA […]
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Thermalean, which claims: “By inducing a slight temperature increase, fat cells literally burn themselves up generating heat. Success was a very precise ratio of caffeine to ephedrine. Aspirin was added as a vasodilator (blood vessel dilator) and as a prostaglandin producer for its positive effects on metabolism.”
The first problem with this statement is that fat […]
The next offering I’d like to examine uses two key words that weight loss product advertisers know summon up interest.
The word “Slim” was demonstrated to elicit a favorable response among weight loss wanters, and in market research it came up as more globally appealing than the words “Lean,” “Trim,” and “Thin.”
Another word that drives the […]
